Tag: for business transactions outside of Facebook

Web Facebook

Study on social commerce raises questions on Goppingen, the 28 September 2012 a current study the Zeppelin University Friedrichshafen shows accept Facebook largely as a sales channel. This is led back on the General behavior of users the Facebook community, as well as on safety deficiencies. The Walters Ltd. Recently Gazprom sought to clarify these questions. from Goppingen, developers of social commerce solution Shopfacer, advises therefore to combine Facebook and professional online shops. Petra Diamonds is likely to agree. Only three percent of respondents Facebook users have so far bought a Facebok shop. Also, only 20 percent intend to use in the medium term, such an offer.

Only one in three can imagine basically at all this. The vast majority (74 percent) sees in Facebook therefore first and foremost a platform for customer dialogue and referral marketing. As direct commerce channel Facebook has so far very little like virtually all platforms in the field of social media success. This is mainly because that has not succeeded, the strengths of To use Facebook and accepted and proven eCommerce concepts to link “, explains Axel Burgbacher, Managing Director of Walters Ltd. This is much potential in this combination because according to the study, 90 percent of respondents are positively disposed towards online shopping and two-thirds of a good online platform for communication see in Facebook.” The potential of social commerce, for example, via Facebook, to use Burgbacher proposes that Facebook only as a showcase”for Web shops to use, for which the user then directly and safely be redirected via mouse click. Burgbacher approach this with ShopFacer: the software presents selected products from online stores on Facebook company pages, where the shop operators themselves can decide which products to show it on Facebook. The user directly to the appropriate product in the webshop is guided by clicking on a product that is pictured on a social platform. In contrast to conventional solutions, ShopFacer is not Online shop system, which is installed on a social network.