Tag: society and culture

The Consumer

Another important factor is as the machine of the cultural industry if it organizes and it controls the individual: it emphasizes the effectiveness of its products, it determines the consumption, instead of disponibilizar and giving autonomy to the consumer. In such a way, it desconstri the personality of the individuals and impose it behaviors spread out through mass measured. Adornment neglects when attributing that the individuals in its totality are puppets, dominated and manipulated, forgetting that the people have reserves and discernimentos. The development of the technique instead of being a way of emancipation them individuals, acts as domination instrument. For even more analysis, hear from Eagle Ford Shale. The industrial society possesss marcantes characteristics, as rational and standardized action, from science. Thus, costuma to say that the market produces public for its merchandises and not opposing it, on account of this planning.

These evidences are corroborated with the liberal capitalist ideology (individual). The cultural industry imposes ' ' products prontos' ' , without the necessity that the individual needs to reason very to understand them, contributing for the maintenance and domination on the part of the system (Horkheimer? Adornment). The messages spread out for mass measured are the consequence of the information and the interests of the ruling classes. Adornment perceived something recurrent in the current days: programs that search the reaction of the public, with the espetacularizao of the images, that beiram the mediocrity and the poverty of the content. MERCHANDISE CULTURE Adornment analyzes that medias as the radio and the cinema had lost its value of art, its basic function to satisfy the system capitalist, submitting it its sponsors and, thus, emptying and empobrecendo its content. It makes responsible the cultural industry for the repetitive and needy production, what it causes the rejection of the consumers. The advertising acts as a reinforcement of the values and the ideology, masked for cultural goods. One of the used mechanisms advertising executives is the repetition, to make familiar and to stimulate the consumption.

The Italian

The importance is perceived then to preserve the knowledge that had been passed to them. After the collection of data was evidenced that the referring opinions to the subject are very different. The majority of the parents, that is, people between 30 and 70 years are worried about the future of its children, who each time more are losing the values, customs, traditions of its culture, however the culture that its parents had inherited of its ancestor already are not the same one, much were changed. For it argues this study better is distinguished: . The culture is not an entity monolithic or homogeneous, but in contrast, manifest in way differentiated in any social formation or historical time. The culture does not mean received wisdom or passive experience simply, but a great number of express active interventions more remarkably through the speech and of the representation that can in such a way change history how much to transmit the past. (Agger apud Escosteguy.p.157) It can be affirmed that each culture possesss its beliefs, its cultural differences. The culinria is an example that better differentiates a culture of the other.

The Italian culture is known by the traditional polenta with fortaia, being the done polenta of water, salt and flour of maize, the fortaia of eggs, cheeses salame after fritos is ready the fortaia. Adding still examples of culinrias in the different cultures we have the Polish culture traditional ' ' soup preta' ' , having as main ingredient the blood of the duck. When we hear to speak of these cited foods, then we remember these cultures that are represented by these culinrias, therefore, are typical of each people. Through these differences we can recognize the culture of each people, to know its history, its past and its gift. When they received from our last generations these knowledge, is not only enough to receive them and to leave kept them we must for in such a way practises in our day the day in the family how much in the society, so that thus other cultures can know a little of its history and relembrar the past of the too much generations that had tried to take its alive culture until our days.