Internal Cultural Change Prepares Companies To Free Trade Area From

Companies will save many billion euros or $ Eltville – Erbach, July 30, 2013 – the largest free trade area in the world will be created between the European Union and the United States. With this ambitious project, the transatlantic trade from the year 2015 is to be expanded. Currently running the negotiations in full swing, to trade barriers in the chemical industry, to reduce the automotive industry or the banks and insurance companies. So, new jobs on both sides of the Atlantic are to be built thanks to identical standards, safety standards or competition rules. A rapid agreement with some 815 million people could cause the Earth’s largest sales market. And a new upsurge with around half a million of new jobs in Europe can be expected without tariffs or trade barriers. Companies are saved many billion euros or dollars,”says Claudia Schmidt, Managing Director of Mutaree GmbH. and only with a targeted strategy of globalization, many can only exhausted benefits, or Conquers markets”.

This proves the current change fitness study of Mutaree GmbH. So the changes in the market and the customers (61 percent), as well as the fast pace by high cost and competitive pressure (45 per cent) considered challenging. Companies must respond to a unified trade zone acts in the first step clearly to the advantage of consumers. But with many internal questions of the management companies are facing new obstacles. So a shortage is already international in the war for talent ‘ is about the future of a company. Here, only a transatlantic strategy of HR helps to recruit top talent from today closed regions.

So, the Commission estimates that Europe around 400,000 jobs must are occupied in order the estimated additional economic growth of 0.5 percent annually to generate. Only with the help of a cultural onboarding’-program German companies from all industries can the relatively short time to consolidate the Free trade area use”, explains Schmidt. Diversity becomes the subject of a new labour market, so companies should prepare also on the different cultures, religions or lifestyles. But often is a holistic approach of diversity even in the child shoes, especially at the leadership reluctant companies in implementing this business trends. A company that wants to succeed both in Europe and the United States, needs an international top management”, so said. Companies are positive almost all companies from all German industries are in favour of an expansion of the free trade area and realize at the same time, that they can first of all an internal change must undergo a cultural change, successfully offered their goods or services. Manage this change and international talents find their way to Germany, the second most important export market (to China) for German companies should be open. About the Mutaree GmbH: The Mutaree GmbH is a specialist in change management. Around the services – including the planning and control of processes of change, as well as the implementation support to achieve the objectives of the change. Where is the human being always at the Center. Mutaree advises clients from various industries: banks and insurance, chemistry and pharmaceuticals, energy, healthcare, telecommunications, public administration and tourism. The Mutaree GmbH is a member of the Federal German management consultant Association (BDU). Press contact: Stefan Roth corporate communications phone: + 49 (40) 32 57 79-32 fax: + 49 (40) 32 57 79-20 contact Mutaree: Mutaree GmbH wine road 106 65346 Eltville – Erbach