Tag: advertising & pr

Gunter Heini

Acquire cheap is expensive for the software incidentally to mouse click computer generated text elements spits out. You claim all seriousness to be able to hold a candle sales texts, which have been created by trained professionals with years of experience. “That just this claim is impossible to fulfil, however even concede the makers of this software in a written statement to one of our members, tells Gunter Heini. Speaking candidly Mitchel Resnick told us the story. He points out that roughly two-thirds of the professional sales copywriter work was to make meticulous research, to determine the right psychological purchase incentives, and over and over again to reformulate the first draft of the sales text as long as he’s been refined to a profitable, tirelessly acquiring new customers permanent magnets with law. Gunter Heini stressed that this intellectual hard work take days, weeks, months even: In return, the customer receives a text for the during the acquisition of the limits of the possible and the sales curve go is clearly upwards. Using objectively measurable success.

These results are obtained with a cheap blah automatic under guarantee not. Acquire cheap? Since Google is pissed! Especially not because PC-Shotty texts flooding the Web with same idioms and phrases. Acquisition by copying? How should lead to the hoped-for results, if the targeted customers over and over again about same, frequently copied formulations? And Google first! We know responds to multiple content allergic the by far most important search engine in the German-speaking world. Whoever used the cheap lab from your PC to the acquisition must pay dearly this false economy at the end in the form of sensitive losses in the Google ranking. And missing Google presence can cost the existence of an entrepreneur today.

Anyway, Google: success in the acquisition compliant? Then the text to meet the needs of this search engine should Enter. If possible individually. It is good to know that Google cheap texts the grade ground zero “has for several weeks, particularly on the Kieker.

Marketing Director

Customers are free management consultant if one asks the right questions. Their instructions are usually the best guide to success. Get also praise from customers, as often as you can get. This is balm for the daily ‘wool’ of your staff team. The map of conscience is an efficient helper. Who wants to make written customer surveys, I suggest the conscience card. We have used these hotels in the Ibis, when I was still Marketing Director of Accor. The card bore the following heading: “Suppose you were our conscience, what would you say to us?” Among them was the drawing of a person with an Angel and a devil on the shoulder.

And then there was plenty of room to write. The guests gladly filled the card. We received a wealth of constructive comments, which enabled immediate corrections. Often there was also praise for a particular named employees. Conscience tickets were the first thing that the maid is delivered at the end of their work. The staff were very hot on it. As the Conscience card inserted is conscience card periods can be used locally or over extended. In the event that you want deeper to highlight selected aspects and to obtain responses from customers, can be useful in addition one or more of the following questions: Where have you bought earlier and why did you leave there? How are you to first of all became attentive on us? Where do you buy also the same performance? You’re chef, what would you improve with us as soon as possible? What would you give the least with us? What performance, for which you would be willing to pay, should we offer still? Will you buy our services again? Why – or why not? Can you imagine, to recommend us to others? And why or why not? Customers have a thank you for feedback”deserved everyone has sure ever submitted a completed customer questionnaires or submitted suggestions.

Social Media Marketing

Social networks, such as Facebook, Twitter and Google + used long ago not more private. Many companies use the possibilities that you have through the social networks on the Internet more and more. The social media marketing can be used in many different ways and should be viewed as a complement to the existing business activities. For the companies that still do not see the benefits, here is information about the opportunities of social media marketing: target group: which aim a company with its marketing? It would like to reach the relevant target group! What good are long distances, if advertising hardly anyone from the own target group interested in the end. With the social networks there are many opportunities the company.

The success of social networks is that people want to share with other people. Everyone should know what interests and preferences. Exactly this Facebook can offer target group-oriented advertising businesses, which the advertising companies benefited greatly. The user decides: in addition, the user decides which corporate pages he wants to pursue. So not, it sucks the customers effect”. He would like to be informed about news and is already interested in the company and its products.

Image: a word of-mouth is caused by the “likes” and the “split” posts also propaganda, which can be in best cases to the self-perpetuating if the company particularly successful publish. Particularly creative videos, this is very often the case. The level of awareness can be improved in a short time. This is of course not obvious. The social media marketing should be introduced by experienced staff and regularly maintained. Or it is assigned a social media agency that specializes. Customer contact: Through the social networks can interact directly with the customers. What do the customers of the services and products? Which one The customers have needs, ideas or wishes? It gives the customer feel good if he can talk and is included. An active exchange here leads to sustainability and a good sense of customer. Of course, so even customers who have questions about a product can be persuaded and obtained as new customers. Companies should take advantage of opportunities: one thing should be clear to any company. Employees or agencies must be responsible to create appropriate and good content and to ensure that the contact with the customer. Bad or inkatives social media marketing can lead to negative consequences. “All or nothing” the motto should be here. And if it lacks a company on the missing knowledge or time there fortunately enabled Internet agencies, which are very well versed with social media activities.