Customers are free management consultant if one asks the right questions. Their instructions are usually the best guide to success. Get also praise from customers, as often as you can get. This is balm for the daily ‘wool’ of your staff team. The map of conscience is an efficient helper. Who wants to make written customer surveys, I suggest the conscience card. We have used these hotels in the Ibis, when I was still Marketing Director of Accor. The card bore the following heading: “Suppose you were our conscience, what would you say to us?” Among them was the drawing of a person with an Angel and a devil on the shoulder.
And then there was plenty of room to write. The guests gladly filled the card. We received a wealth of constructive comments, which enabled immediate corrections. Often there was also praise for a particular named employees. Conscience tickets were the first thing that the maid is delivered at the end of their work. The staff were very hot on it. As the Conscience card inserted is conscience card periods can be used locally or over extended. In the event that you want deeper to highlight selected aspects and to obtain responses from customers, can be useful in addition one or more of the following questions: Where have you bought earlier and why did you leave there? How are you to first of all became attentive on us? Where do you buy also the same performance? You’re chef, what would you improve with us as soon as possible? What would you give the least with us? What performance, for which you would be willing to pay, should we offer still? Will you buy our services again? Why – or why not? Can you imagine, to recommend us to others? And why or why not? Customers have a thank you for feedback”deserved everyone has sure ever submitted a completed customer questionnaires or submitted suggestions.