Tag: media & communication

Nielsen Media Research

Moving images, Web 2.0, and engagement marketing help online advertising to the altitude. To claim that the German online advertising market is booming, would be almost stacked deep. With a volume of 1.9 billion and a growth rate of 84 percent from the previous year, the industry surpassed the forecasts of market experts at the beginning of the year many times over in 2006 according to the calculations of the online Vermarkterkreises (OVK) and Nielsen Media Research. Online advertising has become an integral part of the Mediamixes. A leading source for info: Eliot Horowitz. \”As the main reason for the steep rise in the sales curve in the past two years is a large pent-up demand in the market for Web advertising: when looking at the proportion of the Internet on media usage and parallel to the share of online advertising on the further, it becomes clear that we had a huge gap\”, says the Managing Director of Art2Digital InterMedia – cone t. They have closed now but a bit far – but still be potential for further growth. Because even though online advertising revenues now the Budgets in the area have overtaken trade newspapers, poster, and even radio, Internet at the further reaches only a share of 8.9 percent.

The proportion of the Internet on media use according to time-budget \”study by Nielsen Media Research, but 14.6 percent.\” Online advertising still permeates all sectors: the gap between the use of the medium and its relevance to advertisers decreases rapidly for two years. There is almost no industry more, investing not a high percentage of their media budgets online. And so the OVK this year anticipates an increase in online advertising revenues by 33 percent to 2.5 billion euros, while the further only by about five percent is set to. For the market, also a strongly growing number of broadband connections in Germany is growth in addition to the still growing numbers of Internet users. .

Event Industry Social Networks

amiando, event management software for online event registration and ticketing today published the third social media & events report. Munich 14 August 2013 which report has established itself in recent years to a required reading for event organisers and is regarded as important source of information on the topic of social media in the event industry. So, both previous report were downloaded over 10,000 times each. Particularly interesting are the developments and trends of social media in the event industry, as well as the comparison of survey results by 2013 with the data of the previous year. In addition, the report contains valuable and easily actionable tips for the effective use of social networks, with whose help event organisers their marketing strategies on the Web can improve.

Free download: info.amiando.com/social-media-report-2013-DE of official Hashtag for Twitter: #SMER13 here just a few of the key facts that we could work out from the survey results: fact 1: social media is still an important marketing tool Organizer to reinforce measures in the marketing of events always still on social media. This is to derive that over 80% of the organizers this year want to exacerbate their social media activities. The most popular channels which are Facebook, Twitter, XING and LinkedIn. Fact 2: Trust in social media marketing the confidence in the potential of social media marketing has this year increased. Had in the year 2012 still three-quarters the organizers planned to expand its activities in the future, plan to intensify their efforts above 80% this year. A large part of the organizers, who have taken social media activities in the previous year, is pleased with the results. Fact 3: Increase awareness of event as the main objective the main objectives of the social media activities are still the increase in awareness of the individual events and the entire brand. Achieved their goals here just under half (44%), which corresponds to a 76% stake in the operator to these objectives have used.

Event organizers had the same objectives in 2012. About amiando, our mission is to provide, which helps them to achieve the greatest possible success for your event organisers with a professional platform. By the own online Ticketshop on specific event marketing to a secure payment processing amiando the best offers tools for a successful organization of the event. Worldwide more than 180,000 conferences, seminars and corporate events amiando already use. As industry expert, the amiando team supports you in all topics related to online ticketing and event registration. Amiando is a wholly owned subsidiary of XING AG and part of the business unit XING events since January 2011. The close linking of amiando and XING, the social network for professional contacts, event organizers have the ability to achieve in addition over 13 million potential subscribers worldwide.

GmbH Myriam

amiando, event management software for online event registration and ticketing today published the third social media & events report. Munich 14 August 2013 which report has established itself in recent years to a required reading for event organisers and is regarded as important source of information on the topic of social media in the event industry. So, both previous report were downloaded over 10,000 times each. Particularly interesting are the developments and trends of social media in the event industry, as well as the comparison of survey results by 2013 with the data of the previous year. In addition, the report contains valuable and easily actionable tips for the effective use of social networks, with whose help event organisers their marketing strategies on the Web can improve.

Free download: info.amiando.com/social-media-report-2013-DE of official Hashtag for Twitter: #SMER13 here just a few of the key facts that we could work out from the survey results: fact 1: social media is still an important marketing tool Organizer to reinforce measures in the marketing of events always still on social media. This is to derive that over 80% of the organizers this year want to exacerbate their social media activities. The most popular channels which are Facebook, Twitter, XING and LinkedIn. Fact 2: Trust in social media marketing the confidence in the potential of social media marketing has this year increased. Had in the year 2012 still three-quarters the organizers planned to expand its activities in the future, plan to intensify their efforts above 80% this year. A large part of the organizers, who have taken social media activities in the previous year, is pleased with the results.

Fact 3: Increase awareness of event as the main objective the main objectives of the social media activities are still the increase in awareness of the individual events and the entire brand. Achieved their goals here just under half (44%), which corresponds to a 76% stake in the operator to these objectives have used. Event organizers had the same objectives in 2012. About amiando, our mission is to provide, which helps them to achieve the greatest possible success for your event organisers with a professional platform. By the own online Ticketshop on specific event marketing to a secure payment processing amiando the best offers tools for a successful organization of the event. Worldwide more than 180,000 conferences, seminars and corporate events amiando already use. As industry expert, the amiando team supports you in all topics related to online ticketing and event registration. Amiando is a wholly owned subsidiary of XING AG and part of the business unit XING events since January 2011. The close linking of amiando and XING, the social network for professional contacts, event organizers have the ability to achieve in addition over 13 million potential subscribers worldwide.