Constantly we read or we listened in mass media, new notes of press on Web sites, new features, modifications, etc. and the key question is: Why not my Web? The simplest answer, possibly is that they do not know our web site. So it depends on us to cause that our Web is well-known. That is fundamental part of marketing online. The mass media are constantly looking for new information and the news of interest for their readers. On the other hand, the electronic mail is replacing little by little to other average ones as the notes of press in paper, to the fax, or the telephone.
He is faster, he is simpler and he is economic. Nevertheless, the Spam or indiscriminate publicity, is an error that we do not have to commit. We can send a note of press to any mass media with simple click and to obtain an ample diffusion of our Web. It is easy, it seems simple and he is practically gratuitous. But there are some things that we must consider before putting to us to write up it.
A note of inadequate press, no it will not only benefit to us nor it will help to secure our objectives us, but it even can harm to us much. We are going to see what we can do and what we do not have to do. 1) How to write up a note of press 1. Before writing, it thinks what is what you want to communicate. Mralo from the point of view of the journalist who will read your message. Why it could interest your message to him? What contributes to him. The title of your message is very important. The journalists professional are very occupied and have two things in mind: the subjects that interest to their readers and the interests of their publisher or publishing group.