The methodology IA Blanca is only used two indicators to assess and even predict the overall attractiveness of the industry. The author notes that the reason for this choice are strategic goals of the organization, a fact that, in turn, led to the exclusion of consideration of short-term expediency and subjective factors determining the choice of tactics functioning at present. This approach seems somewhat inadequate, since an investor who wants to part with money at the time for profit, evaluates virtually all aspects of the industry, not just two indicator. Methodology SF Pokropivny, by contrast, is replete with various types of indicators that might be the streamlining and substitution to more accurately calculate them, with the quality and absolute figures advisable to replace the relative that, given their economic significance, it is possible and economically justified. The same technique should be used when evaluating the attractiveness of businesses on how to VG Fedorenko, which is inherent subjectivity and a lack of accurate calculation scheme of analytical performance. Thus, as the criteria for selecting methods of assessing the overall attractiveness of the industry in business should, in our view, the act: the adequacy of current market conditions, the validity of analytical indicators; accuracy results should be compared with the real state sector in the economy, Specifically, the structure of investments in areas of activity.
The coincidence of the results obtained according to methods developed, and the actual structure of investment by industry – one of the conditions for informed and accurate predicting the attractiveness of sectors and subsectors of the economy for business.