Venezuelan business sector has been presented in recent years, serious problems of survival, operation of SMEs, unproductive, inefficient, for many reasons to involve the management, technology, human resources, financing, production processes, quality, among others. Lasa many SMEs that have closed, are stalled or productivity is not adequate, especially now, when there has been on the national stage. turbulent stage, risky, a product of the actions the new government under the leadership of Lieutenant-Colonel Hugo Chavez has been proposed by the Bolivarian Revolution institute called XXI Century Socialism, political ideology, not to share the most Private SMEs are many. Indeed, the few SMEs that remain have to generate changes in management style, participation, in order to meet the government's actions, namely address threats and seize opportunities, strengthen their weaknesses, for it requires a new management style that way for a new kind of leadership, more participatory, more inclusive of the benefits of the knowledge to properly handle the human resource we have. a manager is required participatory management style with another, more engaged in learning to use properly the potential of each individual in the organization, giving way to new knowledge management tools that lead to ensure a well-supported organizational behavior of a good climate organizational, where members of the organization are motivated, committed to a performance work for all, ensuring productivity, performance, quality achievements. a For this you need a different view of the traditional management, implementing new management topics that have emerged, tools, as the case that concerns us in this article, the figure of Coaching.