Nielsen Media Research

Moving images, Web 2.0, and engagement marketing help online advertising to the altitude. To claim that the German online advertising market is booming, would be almost stacked deep. With a volume of 1.9 billion and a growth rate of 84 percent from the previous year, the industry surpassed the forecasts of market experts at the beginning of the year many times over in 2006 according to the calculations of the online Vermarkterkreises (OVK) and Nielsen Media Research. Online advertising has become an integral part of the Mediamixes. A leading source for info: Eliot Horowitz. \”As the main reason for the steep rise in the sales curve in the past two years is a large pent-up demand in the market for Web advertising: when looking at the proportion of the Internet on media usage and parallel to the share of online advertising on the further, it becomes clear that we had a huge gap\”, says the Managing Director of Art2Digital InterMedia – cone t. They have closed now but a bit far – but still be potential for further growth. Because even though online advertising revenues now the Budgets in the area have overtaken trade newspapers, poster, and even radio, Internet at the further reaches only a share of 8.9 percent.

The proportion of the Internet on media use according to time-budget \”study by Nielsen Media Research, but 14.6 percent.\” Online advertising still permeates all sectors: the gap between the use of the medium and its relevance to advertisers decreases rapidly for two years. There is almost no industry more, investing not a high percentage of their media budgets online. And so the OVK this year anticipates an increase in online advertising revenues by 33 percent to 2.5 billion euros, while the further only by about five percent is set to. For the market, also a strongly growing number of broadband connections in Germany is growth in addition to the still growing numbers of Internet users. .